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Brand sustainability: it's about life ... or death

Kitchin, Tim - In: Beyond branding : [how the new values of transparency …, (pp. 69-86). 2003

Persistent link: https://www.econbiz.de/10001830144

Green branding : a sustaining competitive strategy

Londhe, B. R. - In: Managing corporate responsibility and risk for …, (pp. 365-374). 2010

Persistent link: https://www.econbiz.de/10009248466

Sustainability and branding : an integrated perspective

Kumar, V.; Christodoulopoulou, Angeliki - In: Industrial marketing management : the international … 43 (2014) 1, pp. 6-15

Persistent link: https://www.econbiz.de/10010359386

Branding and sustainable growth

Roper, Stuart (contributor) - 2013

Persistent link: https://www.econbiz.de/10010225087

Brand narratives, sustainability, and gender : a socio-semiotic approach

Ourahmoune, Nacima; Binninger, Anne-Sophie; Robert, Isabelle - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 313-331

Persistent link: https://www.econbiz.de/10010402638

Eco-Business : a big-brand takeover of sustainability

Dauvergne, Peter; Lister, Jane - 2013

Persistent link: https://www.econbiz.de/10009730937

Addressing the eco-gender gap in men through power and sustainability self-efficacy

Newman, Kevin P.; Trump, Rebecca K. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 261-274

It is in society's best interest for people to consume sustainably. However, some consumers are less likely to do so, with men (vs. women) being more resistant to engaging in sustainable consumption. This research explores this eco-gender gap by identifying methods to improve men's responses...

Persistent link: https://www.econbiz.de/10014326919

Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values

Dang, Van Thac; Vo-Thanh, Tan; Wang, Jianming; Nguyen, Ninh - In: Business strategy and the environment 32 (2023) 7, pp. 4568-4583

Persistent link: https://www.econbiz.de/10014441631

Sustainable marketing and its impact on the image of the company

Sujanska, Lucia; Nadanyiova, Margareta - In: Marketing i menedžment innovacij : m&mi 14 (2023) 2, pp. 51-57

Persistent link: https://www.econbiz.de/10014445486

Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty : an empirical study

Suhan, Mendon; Nayak, Smitha; Nayak, Raveendranath; … - In: Economic research 35 (2022) 1,6, pp. 6422-6444

Persistent link: https://www.econbiz.de/10014428251