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Is the selectivity hypothesis still relevant? : a review of gendered persuasion and processing of advertising messages
Nelson, Michelle R.; Vilela, Alexandra M. - In: Gender, culture, and consumer behavior, (pp. 111-138). 2012
Persistent link: https://www.econbiz.de/10009544243
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The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.; Coulter, Robin - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
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Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu; Lancaster, Alyse R. - In: Health marketing quarterly 29 (2012) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10009657673
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Does cue competition reduce conditioned liking of brands and products?
Walther, Eva; Ebert, Irena D.; Meinerling, Katrin - In: Psychology & marketing 28 (2011) 5, pp. 520-538
Persistent link: https://www.econbiz.de/10009012653
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Emotional information management and responses to emotional appeals
Taute, Harry A.; McQuitty, Shaun; Sautter, Elise Pookie - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
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Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon; Johnson, Timothy P.; Zhang, Jing - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
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Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi; Rashad, Inas; Grossman, Michael - In: The journal of law & economics 51 (2008) 4, pp. 599-618
Persistent link: https://www.econbiz.de/10003808633
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The role of baseline physical similarity to humans in consumer responses to anthropomorphic animal images
Connell, Paul M. - In: Psychology & marketing 30 (2013) 6, pp. 461-468
Persistent link: https://www.econbiz.de/10009775031
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Can consumers forgo the need to touch products? : an investigation of nonhaptic situational factors in an online context
Yazdanparast, Atefeh; Spears, Nancy - In: Psychology & marketing 30 (2013) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10009716244