Narrow search
Showing 11 - 20 of 337,361
Cover Image
A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam; Viedma del Jesus, Maria Isabel; … - In: Journal of advertising research 55 (2015) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
Cover Image
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae; Pounders, Kathrynn R. - In: Journal of business research : JBR 94 (2019), pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
Cover Image
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde; Cauberghe, Verolien; Pelsmacker, … - In: The changing roles of advertising : [extended versions …, (pp. 203-212). 2013
Persistent link: https://www.econbiz.de/10009773034
Cover Image
Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson; Moulard, Julie Guidry; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
Cover Image
Remember the motivationally-relevant appeals? : the influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods
Samson, Lelia; Nanne, Annemarie J.; Buijzen, Moniek - In: International journal of advertising : the review of … 40 (2021) 4, pp. 582-601
Persistent link: https://www.econbiz.de/10012586682
Cover Image
Case study: waves of change : collaborative design for tomorrow’s world
Domegan, Christine; McHugh, Patricia; Devaney, Michelle; … - In: Social marketing and behaviour change : models, theory …, (pp. 208-219). 2014
Persistent link: https://www.econbiz.de/10010477247
Cover Image
Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing : psychologische Distanz, Message Framing und komparativer Optimismus
Wieluch, Marina Isabel - 2020
Diskussion der Wirkung von Anekdoten und Statistiken -- Identifikation relevanter Einflussgrößen auf die Wirkung von Anekdoten und Statistiken -- Empfehlungen zum Einsatz und zur Ausgestaltung von Anekdoten und Statistiken im Sozialmarketing.
Persistent link: https://www.econbiz.de/10012402748
Cover Image
Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne; White, Sharon D. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Cover Image
Operating in a constricted space : policy actor perceptions of targeting to address U.S. health disparities
Grier, Sonya A.; Schaller, Tracey King - In: Journal of public policy & marketing 39 (2020) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10012534269