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Social marketing: strengthening company-customer bonds
Katsioloudes, Marios; Grant, Jim; McKechnie, Donelda S. - In: Journal of business strategy 28 (2007) 3, pp. 56-64
Persistent link: https://www.econbiz.de/10003487057
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The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen; Comello, Maria Leonora G.; Stanley, … - In: Journal of advertising research 50 (2010) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
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Memory issues pertaining to social marketing messages about behavior enactment versus non-enactment
Freeman, Dan; Shapiro, Stewart; Brucks, Merrie - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 629-642
Persistent link: https://www.econbiz.de/10003936186
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If the noise coming from next door were loud music, you'd do something about It using mass media campaigns encouraging bystander intervention to stop partner violence
Cismaru, Magdalena; Jensen, Gitte; Lavack, Anne M. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 69-82
Persistent link: https://www.econbiz.de/10008860328
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Unintended effects of a domestic violence campaign
Keller, Sarah N.; Wilkinson, Timothy J.; Otjen, A. J. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
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Measuring the effectiveness of anti-drug public service announcements
Barrett, Daniel W.; Cappella, Joseph; Fishbein, Martin; … - In: The interrelationship of business and communication, (pp. 301-328). 2010
Persistent link: https://www.econbiz.de/10003948418
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Clarifying how anti-tobacco industry messages prevent youth smoking in the United States and Mexico : a focus on mistrust
Thrasher, James F. - 2005
Persistent link: https://www.econbiz.de/10003953823
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Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
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Can you market god? : a case study of the "God Speaks" social marketing campaign
Lancendorfer, Karen M.; Reece, Bonnie B. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 324-338
Persistent link: https://www.econbiz.de/10008736603
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Hands-on social marketing : a step-by-step guide to designing change for good
Weinreich, Nedra Kline - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008778104