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Differentiation of social marketing and cause-related marketing in US professional sport
Pharr, Jennifer R.; Lough, Nancy L. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10009579952
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Stop the music!
Sheehan, Brian; Tsao, James; Pokrywczynski, James - In: Journal of advertising research 52 (2012) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
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Enhancing self-referencing to health messages
Chang, Chingching - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 147-164
Persistent link: https://www.econbiz.de/10009531789
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Account planning : applying an advertising discipline to health communication and social marketing
Mackert, Michael - In: Health marketing quarterly 29 (2012) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
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If the noise coming from next door were loud music, you'd do something about It using mass media campaigns encouraging bystander intervention to stop partner violence
Cismaru, Magdalena; Jensen, Gitte; Lavack, Anne M. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 69-82
Persistent link: https://www.econbiz.de/10008860328
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Unintended effects of a domestic violence campaign
Keller, Sarah N.; Wilkinson, Timothy J.; Otjen, A. J. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
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Neuroscience and addictive consumption
Litt, Ab; Pirouz, Dante M.; Shiv, Baba - In: Transformative consumer research for personal and …, (pp. 523-542). 2012
Persistent link: https://www.econbiz.de/10009260760
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Expressions of gratitude in disaster management : an economic, social marketing, and public policy perspective on post-Katrina campaigns
Raggio, Randle D.; Folse, Judith Anne Garretson - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 168-174
Persistent link: https://www.econbiz.de/10009405020
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Branding social and health behavior : an education and research agenda
Evans, W. Douglas - In: Psychology of branding, (pp. 133-148). 2013
Persistent link: https://www.econbiz.de/10009775608
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The marketing dilemma
Baker, Michael John - In: EuroMed journal of business 8 (2013) 2, pp. 104-116
Persistent link: https://www.econbiz.de/10010198171