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The ties that bind us : examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
Kwan, Rebecca; Carlson, Jamie L. - In: Journal of strategic marketing 25 (2017) 5/6, pp. 495-510
Persistent link: https://www.econbiz.de/10011743080
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B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
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Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold (ed.) - 1999
Persistent link: https://www.econbiz.de/10000683041
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Verkaufsführung - die unterschätzte Managementaufgabe
Belz, Christian - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 3, pp. 12-18
Persistent link: https://www.econbiz.de/10003719225
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008
Persistent link: https://www.econbiz.de/10003769437
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The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756
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Marketing management
Marshall, Greg W.; Johnston, Mark W. - 2010 - Internat. ed.
Persistent link: https://www.econbiz.de/10003777491
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Marketing's relationship to society
Wilkie, William L.; Moore, Elizabeth S. - In: Handbook of marketing, (pp. 9-38). 2006
Persistent link: https://www.econbiz.de/10003335032