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Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls
Rath, Dr. Sabyasachi - 2010
Shoppers make up their mind about a product in about the time it takes to read this sentence. (Jack Neff , 2007). In the first 3-7 seconds after a shopper encounters a product on a store shelf, the marketers have the best chance of converting a browser into a buyer by appealing to their senses,...
Persistent link: https://www.econbiz.de/10014199005
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Determination of customer preferences for benefits provided by sales promotion at shopping centres in Lithuania
Pilelienė, Lina; Bakanauskas, Arvydas Petras - In: Analele ştiinţifice ale Univerşităţii Alexandru … 62 (2015) 1, pp. 85-92
Persistent link: https://www.econbiz.de/10011302859
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A study of sales promotion mix on customer satisfaction with reference to shopping malls in Gwalior city
Ubeja, Satnam Kour - In: GITAM journal of management : a quarterly publication … 12 (2014) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10011287771
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The importance of importance : its impact on decision-making in mall retail categories during an economic downturn
Pentecost, Robin; Andrews, Lynda - In: Journal of retailing and consumer services 20 (2013) 5, pp. 463-470
Persistent link: https://www.econbiz.de/10009768990
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Influence of price perception and shopping motives on Indian consumer' attitude towards retailer promotions in malls
Khare, Arpita; Achtani, Dhiren; Khattar, Manish - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 272-295
Persistent link: https://www.econbiz.de/10010349412
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Identification of key drivers to shopping malls : a case of Indore City
Kumar, Sunil; Garg, Ruchi Jain; Saini, Chand Prakash - In: International journal of Indian culture and business … 23 (2021) 3, pp. 383-393
Persistent link: https://www.econbiz.de/10012598729
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Segmenting Indian shoppers on mall attractiveness factors
Prashar, Sanjeev; Harvinder Singh; Parsad, Chandan; … - In: International journal of services technology and management 25 (2019) 1, pp. 18-35
Persistent link: https://www.econbiz.de/10012101551
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Mobile coupon acquisition and redemption for restaurants : the effects of store clusters as a double-edged sword
Qiu, Chun; Zhao, Ping - In: Journal of business research : JBR 103 (2019), pp. 163-172
Persistent link: https://www.econbiz.de/10012104136
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The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya; Fernanda, Maria - In: International journal of management & enterprise … 20 (2021) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
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Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan; Leung, Wing-fai - In: Economics, management and financial markets 11 (2016) 3, pp. 56-71
Persistent link: https://www.econbiz.de/10011814242