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Money for nothing and content for free? : paid content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus
Wellbrock, Christian M.; Buschow, Christopher - 2020 - 1. Auflage
Persistent link: https://www.econbiz.de/10012262042
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The impacts of user experience on user loyalty based on O2O innovation platform
Pei, Yilei; Xue, Wanxin; Yang, Yong; Li, Dandan; Li, Yi - In: Journal of electronic commerce in organizations : the … 17 (2019) 2, pp. 79-87
Persistent link: https://www.econbiz.de/10012036061
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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File sharing and copyright
Oberholzer-Gee, Felix; Strumpf, Koleman - In: Innovation policy and the economy 10 (2009), pp. 19-55
Persistent link: https://www.econbiz.de/10003943326
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Do online video platforms cannibalize television? : how viewers are moving from old screens to new ones
Cha, Jiyoung - In: Journal of advertising research 53 (2013) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10009745865
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File-sharing and copyright
Oberholzer-Gee, Felix; Strumpf, Koleman S. - 2009
Persistent link: https://www.econbiz.de/10003842168
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A conceptual analysis of the e-channel's multifaceted nature in the 21st century
Zaugg, Alexandra Daniela (contributor) - 2007
Persistent link: https://www.econbiz.de/10003791537
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The relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands : how has it changed from the company perspective...
Peretti, Paola; Sawhney, Mohanbir S. - In: Global marketing strategies for the promotion of luxury …, (pp. 133-154). 2016
Persistent link: https://www.econbiz.de/10011484684
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Prozessorientierte CRM-Unternehmensportale : Konzeption, Strategie und Umsetzung
Baaken, Thomas; Lasogga, Frank - In: Jahrbuch der Absatz- und Verbrauchsforschung 49 (2003) 4, pp. 424-440
Persistent link: https://www.econbiz.de/10001949567