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Besonderheiten der Marketing-Planung in kleinen und mittleren Unternehmen (KMU), die zum Erfolg führen
Ergenzinger, Rudolf; Krulis-Randa, Jan S. - In: Planung in kleinen und mittleren Unternehmen, (pp. 345-358). 2007
Persistent link: https://www.econbiz.de/10003508156
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Localisation as a marketing strategy for small retailers
Coca-Stefaniak, J. Andres; Parker, Cathy; Rees, Patricia - In: International journal of retail & distribution management 38 (2010) 9, pp. 677-697
Persistent link: https://www.econbiz.de/10008651869
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The website as an integrated marketing tool : an exploratory study of French wine producers
Gurău, Călin; Duquesnois, Franck - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10008987960
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Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Sainz de Abajo, Beatriz; Torre Diez, Isabel de la; … - 2012
Persistent link: https://www.econbiz.de/10009573707
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Exploring the potential of e-CRM in SME marketing practice
McMahon, Fiona; O'Donnell, Aodheen - 2012
Persistent link: https://www.econbiz.de/10009575094
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Exploring the potential of e-CRM in SME marketing practice
McMahon, Fiona; O'Donnell, Aodheen - In: E-adoption and socio-economic impacts : emerging …, (pp. 149-166). 2011
Persistent link: https://www.econbiz.de/10009373536
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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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Relationship quality : upshot of mindfulness-based marketing strategy in small organisations
Ndubisi, Nelson Oly - In: International journal of quality & reliability management 29 (2012) 6, pp. 626-641
Persistent link: https://www.econbiz.de/10009620499