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Global consumer culture positi...
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Advertising
89
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80
Consumer behaviour
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46
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English
302
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German
5
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Okazaki, Shintaro
124
Taylor, Charles Raymond
116
Mueller, Barbara
83
Taylor, Charles R.
79
Taylor, Charles Robert
38
Diehl, Sandra
27
Terlutter, Ralf
19
Hirose, Morikazu
13
Ko, Eunju
11
Zou, Shaoming
10
Wolter, Stefan C.
9
Lee, Doo-Hee
8
Campo, Sara
7
Li, Hairong
7
Müller, Barbara
7
Navarro, Angeles
7
Sarstedt, Marko
7
Schweri, Juerg
7
Capella, Michael L.
6
Schwaiger, Manfred
6
TAYLOR, CHARLES R.
6
Kim, Juran
5
Kim, Kyung Hoon
5
Koinig, Isabell
5
Osland, Gregory E.
5
Pelsmacker, Patrick de
5
Dahl, Stephan
4
Eagle, Lynne C.
4
Ford, John B.
4
Franke, George R.
4
Henseler, Jörg
4
Mueller, Sophia
4
Plangger, Kirk
4
Raithel, Sascha
4
Ringle, Christian M.
4
Sarkees, Matthew E.
4
Schlittgen, Rainer
4
Bowen, C. Luke
3
Choi, Yung Kyun
3
Costello, John P.
3
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Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
3
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1
European Advertising Academy
1
ICORIA <9, 2010, Madrid>
1
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International journal of advertising : the quarterly review of marketing communications
45
International journal of advertising : the review of marketing communications
27
Journal of advertising research
21
International Marketing Review
16
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of business research : JBR
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
International marketing review
8
Psychology & marketing
8
Journal of international marketing
7
Advances in international marketing
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Conference Board report
5
European Journal of Marketing
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
SpringerLink / Bücher
5
American journal of agricultural economics
4
Breaking new ground in theory and practice
4
Cross-cultural buyer behavior
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of advertising
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Measurement and research methods in international marketing
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Cutting edge international research
3
Economics of Education Working Paper Series
3
Handbook of research on international advertising
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International advertising and communication : current insights and empirical findings
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of electronic commerce research : JECR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The service industries journal
3
Tourism management : research, policies, practice
3
Zeitschrift für ArbeitsmarktForschung - Journal for Labour Market Research
3
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
2
Advertising theory
2
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ECONIS (ZBW)
265
OLC EcoSci
84
Other ZBW resources
27
RePEc
23
USB Cologne (EcoSocSci)
13
EconStor
3
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91
Culture and health persuasion : differences between Koreans and Americans
Yoon, Sukki
;
Lalwani, Ashok K.
;
Vargas, Patrick T.
; …
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10012483553
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92
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
93
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
94
Country-of-origin effects and consumer evaluations of ads within the context of economic crises
Bennett, Aronté M.
;
Kozup, John
;
Taylor, Charles Raymond
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10012242895
Saved in:
95
Electronic word of mouth as a promotional technique : new insights from social media
Chu, Shu-Chuan
(
ed.
);
Kim, Juran
(
ed.
); …
-
2020
-
First issued in paperback
Persistent link: https://www.econbiz.de/10012244839
Saved in:
96
Cross-cultural and religious perspectives on marketing ethics
Taylor, Charles Raymond
;
Panteqi, Mivena
- In:
The SAGE handbook of marketing ethics
,
(pp. 43-57)
.
2021
Persistent link: https://www.econbiz.de/10012304703
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97
Ethical considerations for pharmaceutical marketing
Lolk, Christian
;
Taylor, Charles Raymond
- In:
The SAGE handbook of marketing ethics
,
(pp. 326-338)
.
2021
Persistent link: https://www.econbiz.de/10012306237
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98
Marketing ethics and regulation of marketing activity : the role of government and industry
Eagle, Lynne C.
;
Dahl, Stephan
;
Pelsmacker, Patrick de
; …
- In:
The SAGE handbook of marketing ethics
,
(pp. 498-517)
.
2021
Persistent link: https://www.econbiz.de/10012306768
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99
Concluding comments regarding the challenges of marketing ethics
Pelsmacker, Patrick de
;
Eagle, Lynne C.
;
Dahl, Stephan
; …
- In:
The SAGE handbook of marketing ethics
,
(pp. 518-529)
.
2021
Persistent link: https://www.econbiz.de/10012306770
Saved in:
100
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
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