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Package design and consumer memory
Hanzaee, Kambiz Heidarzadeh; Sheikhi, Sara - In: International journal of services and operations management 6 (2010) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10003942670
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Exploring consumer knowledge structures using associative network analysis
Teichert, Thorsten; Schöntag, Katja - In: Psychology & marketing 27 (2010) 4, pp. 369-398
Persistent link: https://www.econbiz.de/10003963757
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Testing to prevent bad translation : brand name conversions in Chinese-English contexts
Kum, Doreen; Lee, Yih Hwai; Qiu, Cheng - In: Journal of business research : JBR 64 (2011) 6, pp. 594-600
Persistent link: https://www.econbiz.de/10008988778
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Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff; Roper, Stuart - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
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The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength
Zimmerman, Ian; Redker, Christopher; Gibson, Bryan - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10009259706
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Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan; Gunasti, Kunter; Ross, William T. - In: The journal of brand management : an international journal 22 (2015) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.; Malkewitz, Keven - In: Journal of retailing 88 (2012) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
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Defensive reactions to slim female images in advertising : the moderating role of mode of exposure
Wan, Fang; Ansons, Tamara L.; Chattopadhyay, Amitava; … - In: Organizational behavior and human decision processes : … 120 (2013) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10009717889
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Mental representation of brands : a schema-based approach to consumers’ organization of market knowledge
Halkias, Georgios - In: The journal of product & brand management 24 (2015) 5, pp. 438-448
Persistent link: https://www.econbiz.de/10011442997