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Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony; Broderick, Anne; Lahiffe, Katy - In: Journal of marketing management : MM 24 (2008) 9, pp. 959-978
Persistent link: https://www.econbiz.de/10008416673
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An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
Garry, Tony - In: Journal of marketing management : MM 23 (2007) 5, pp. 461-482
Persistent link: https://www.econbiz.de/10008416687
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The need for adaptive processes of benchmarking in small business-to-business services
Broderick, Anne; Garry, Tony; Beasley, Mark - In: The journal of business & industrial marketing 25 (2010) 5, pp. 324-338
Persistent link: https://www.econbiz.de/10008423813
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An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
Garry, Tony - In: Journal of marketing management : MM 23 (2007) 5-6, pp. 461-482
Persistent link: https://www.econbiz.de/10007901913
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Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers
Broderick, Anne; Jogi, Amandeep; Garry, Tony - In: Journal of marketing management : MM 19 (2003) 5-6, pp. 583-610
Persistent link: https://www.econbiz.de/10006968347
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Affect and the role of corporate customer expertise within legal services
Garry, Tony - In: The journal of services marketing 22 (2008) 4, pp. 292-302
Persistent link: https://www.econbiz.de/10008074926
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UK expat political connectivity and engagement: Perspectives from the far side of the world!
Garry, Tony; Roper, Stuart - In: Journal of marketing management : MM 27 (2011) 7, pp. 762-782
Persistent link: https://www.econbiz.de/10009252651
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Development of business-to-business relationships in turbulent environments
Zafari, Katayoun; Biggemann, Sergio; Garry, Tony - In: Industrial marketing management : the international … 111 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014369268
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The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo; Garry, Tony; Biggemann, Sergio - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
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The inauthentic other: Social comparison theory and brand avoidance within consumer sub-cultures
Charmley, Ryan; Garry, Tony; Ballantine, Paul W - In: The journal of brand management : an international journal 20 (2013) 6, pp. 458-472
Persistent link: https://www.econbiz.de/10010122884