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Mobile marketing in the retail...
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Einzelhandel
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Mobilkommunikation
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6,963
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5,385
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30
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Grzybowski, Lukasz
26
Raff, Horst
26
Zielke, Stephan
26
Hübner, Alexander
25
Ahlert, Dieter
24
Aithal, P. S.
24
Bohlin, Erik
24
Fritz, Wolfgang
24
Gil Saura, Irene
24
Heimeshoff, Ulrich
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Journal of retailing and consumer services
732
Journal of retailing
324
Telecommunications policy : the international journal of digital economy, data sciences and new media
281
The international review of retail, distribution and consumer research
236
Journal of business research : JBR
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International journal of production economics
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International Journal of Retail & Distribution Management
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of retail and distribution management
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NBER working paper series
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Ifo Schnelldienst
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Ifo-Schnelldienst
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Manufacturing & service operations management : M & SOM
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NBER Working Paper
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Journal of marketing
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Production and operations management : an international journal of the Production and Operations Management Society
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Transportation research / E : an international journal
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International journal of production research
63
Omega : the international journal of management science
61
International journal of industrial organization
57
Europäische Hochschulschriften / 5
56
Handelsforschung
56
Discussion paper / Centre for Economic Policy Research
55
International journal of business information systems : IJBIS
55
International journal of electronic marketing and retailing : IJEMR
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
European journal of marketing : EJM
54
Psychology & marketing
54
Gabler Edition Wissenschaft
53
The service industries journal
52
European retail research
51
Working paper
50
CESifo working papers
47
Information economics and policy : IEP
47
The journal of services marketing
46
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1,139
RePEc
385
Other ZBW resources
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EconStor
234
BASE
50
USB Cologne (business full texts)
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OLC EcoSci
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ArchiDok
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Showing
1
-
10
of
26,916
Sort
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date (newest first)
date (oldest first)
1
Retail shopwrooms, mobile sales
Willmott, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 229-232
Persistent link: https://www.econbiz.de/10010347055
Saved in:
2
Retailer use of permission-based mobile advertising
Salo, Jari
;
Tähtinen, Jaana
- In:
Advances in electronic marketing
,
(pp. 139-155)
.
2005
Persistent link: https://www.econbiz.de/10003168458
Saved in:
3
The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung
;
Ma, Ngai Ki
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
Saved in:
4
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
5
The mobile shopping revolution : redefining the consumer decision process
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011809180
Saved in:
6
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
7
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães
;
Furquim, Thales Stevan Guedes
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Saved in:
8
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
9
Attitudes toward mobile advertising : a study of mobile web display and mobile display advertising
Le, Tri Dinh
;
Nguyen, Bao-Tran Ho
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011286643
Saved in:
10
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
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