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Dimensions of fit between a brand and a social cause and their influence on attitudes
Zdravkovic, Srdan; Magnusson, Peter; Stanley, Sarah M. - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 151-161
Persistent link: https://www.econbiz.de/10008427704
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Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter; Baack, Daniel W.; Zdravkovic, Srdan; … - In: International business review : the official journal of … 17 (2008) 5, pp. 520-532
Persistent link: https://www.econbiz.de/10003771633
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Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
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Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
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"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
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The role of cultural intelligence in marketing adaptation and export performance
Magnusson, Peter; Westjohn, Stanford A.; Semenov, Alexey V. - In: Journal of international marketing 21 (2013) 4, pp. 44-61
Persistent link: https://www.econbiz.de/10010233208
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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan; Magnusson, Peter; Miocevic, Dario; … - In: Journal of business research : JBR 124 (2021), pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
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Meta-analysis of cultural differences: Another slice at the apple
Magnusson, Peter; Baack, Daniel W.; Zdravkovic, Srdan; … - In: International Business Review 17 (2008) 5, pp. 520-532
We present a meta-analysis of the effects of cultural differences on multinational firms' entry strategy and performance. Replicating previous studies, we find only a weak negative relationship between cultural differences and both entry strategy and performance. However, when the moderating...
Persistent link: https://www.econbiz.de/10009213220