In a world with enormous opportunities and challenges from the 4.0 revolution and the lingering COVID-19 pandemic, customer retention is more important than ever for retailers. While marketing and advertising can be more or less limited during the pandemic, retailers pay more attention to the...

The Supermarket retailers in India are on a rollercoaster ride with competition intensifying in the industry and a plethora of retail strategies making their roads to success even more complicated. In this day and age of increasing retail competition, though competitive advantage seems to be the...

This study is conducted to understand the level of service quality, customer satisfaction and behavioral intentions across the various formats like super market, Hypermarket and Departmental store in India. In this study seven stores from organized sector are chosen and they are further divided...

Objective – This paper explores the relationship between consumer religion and store loyalty, to empirically test whether this relationship can be mediated by consumer trust. This study draws its theoretical foundations from literature focused on customers interpersonal relationships with...