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The central role of the reputation of country-of-origin firms in developing markets

Jiménez, Nadia; San-Martin, Sonia - In: The journal of business & industrial marketing 31 (2016) 3, pp. 349-364

Persistent link: https://www.econbiz.de/10011523972

An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification

Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685

Persistent link: https://www.econbiz.de/10011517593

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Voordt, Dorotheus Johannes van der - In: Facilities management and corporate real estate …, (pp. 86-103). 2017

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Examining the effects of tourist resort image on place attachment : a case of Zhejiang, China

Fan, Jun; Qiu, Hong-liang - In: Public personnel management 43 (2014) 3, pp. 340-354

Persistent link: https://www.econbiz.de/10010402673

Impact of firm's reputation and ethnocentrism on attitude towards foreign products

Deb, Madhurima; Chaudhuri, Himadri Roy - In: Marketing intelligence & planning 32 (2014) 5, pp. 646-664

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Exploring the dimensional relationships among image formation agents, destination image, and place attachment from the perspectives of pop star fans

Lee, Sojung; Busser, James; Yang, Jing - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 730-746

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National brand identity : pilot study on perception of Croatian student population

Seljan, Sanja; Starešinić, Berislava; Horvat, Sara - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 217-232

A message sent to a specific market or an audience contains certain types of information that affect the audience. For this reason, brand identity, nowadays increasingly in a digital form, plays an important role. Each state wants to create a robust, attractive, and different brand identity that...

Persistent link: https://www.econbiz.de/10013170415

A survey of image labelling for computer vision applications

Sager, Christoph; Janiesch, Christian; Zschech, Patrick - In: Journal of business analytics 4 (2021) 2, pp. 91-110

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Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective

Suter, Mariana Bassi; Munjal, Surender; Borini, Felipe … - In: Journal of business research : JBR 134 (2021), pp. 415-427

Persistent link: https://www.econbiz.de/10012643817

Integrating country-of-origin image and brand image in corporate rebranding : the case of China

Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521

Persistent link: https://www.econbiz.de/10010127913