Narrow search
Showing 81 - 90 of 120,577
Cover Image
Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya; Rice, Gillian; Bandyopadhyay, Subir - In: Journal of international consumer marketing 24 (2012) 3, pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
Cover Image
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar; Cerviño, Julio - In: International marketing review 28 (2011) 6, pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
Cover Image
Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products
Bandyopadhyay, Subir; Wongtada, Nittaya; Rice, Gillian - In: The journal of consumer marketing 28 (2011) 3, pp. 211-224
Persistent link: https://www.econbiz.de/10009230991
Cover Image
Consumer ethnocentrism and country-of-origin effects
Palmer, Adrian - 2011
Persistent link: https://www.econbiz.de/10009232349
Cover Image
Country-of-origin, animosity and consumer response : marketing implications of anti-Americanism and Francophobia
Amine, Lyn Suzanne - In: International business review : the official journal of … 17 (2008) 4, pp. 402-422
Persistent link: https://www.econbiz.de/10003760503
Cover Image
The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha; Kaynak, Erdener - In: Journal of euromarketing 24 (2015) 2/3, pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
Cover Image
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara; Capitello, Roberta; Begalli, Diego - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Cover Image
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz; Kara, Ali - In: The journal of product & brand management 23 (2014) 7, pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Cover Image
Consumer processing of international advertising : the roles of country of origin and consumer ethnocentrism
Moon, Byeong-joon; Jain, Subhash C. - In: Asian dimensions of services marketing, (pp. 89-109). 2002
Persistent link: https://www.econbiz.de/10001690236
Cover Image
Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude - 2003
Persistent link: https://www.econbiz.de/10001815333