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Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin; An, Shenghui; Wang, Cheng Lu - In: Business, finance and economics of China, (pp. 167-173). 2010
Persistent link: https://www.econbiz.de/10009155592
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The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala; Checchinato, Francesca - In: Australasian marketing journal 23 (2015) 4, pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
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The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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The impact of consumer animosity on country-of-origin effect : evidence from the political event of Chinese opposing Japan's UN bid
Meng, Juan; Yan, Meng; Liu, Matthew Tuingchi - In: Journal of euromarketing 21 (2012) 4, pp. 219-227
Persistent link: https://www.econbiz.de/10009755854
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The mediation of trust in country-of-origin effects across countries
Jiménez, Nadia; San Martin, Sonia - In: Cross cultural management : an international journal 21 (2014) 2, pp. 150-171
Persistent link: https://www.econbiz.de/10010378650
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances
Javalgi, Rajshekhar (Raj) G.; Park, Jieun; Lee, Oscar; … - In: Journal of global marketing 26 (2013) 4, pp. 203-223
Persistent link: https://www.econbiz.de/10010199644
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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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Examining the effects of tourist resort image on place attachment : a case of Zhejiang, China
Fan, Jun; Qiu, Hong-liang - In: Public personnel management 43 (2014) 3, pp. 340-354
Persistent link: https://www.econbiz.de/10010402673