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Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.; Deng, Qian; Olsen, G. Douglas; … - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia - 2010
Persistent link: https://www.econbiz.de/10008823291
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The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz; Folse, Judith Anne Garretson; … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Inoue, Yuhei; Havard, Cody T.; Irwin, Richard L. - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10011557414
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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan; Chen, Pei-Chi - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
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Impact of congruence in cause marketing campaigns for professional sport organisations
Roy, Donald P. - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 21-34
Persistent link: https://www.econbiz.de/10009407938