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A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George; Zarkada, Anna - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10010408201
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From "taking" network pictures to "making" network pictures : a new metaphorical manifesto for industrial marketing research
Purchase, Sharon; Lowe, Sid; Ellis, Nick - In: Journal of organizational change management 23 (2010) 5, pp. 595-615
Persistent link: https://www.econbiz.de/10008664253
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Marketing - philosophy or function?
Baker, Michael John - In: Marketing theory : a student text, (pp. 3-25). 2010
Persistent link: https://www.econbiz.de/10003950807
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Prejudice v. marketing? : an examination of some historical sources
Dixon, Donald F. - In: Critical marketing : issues in contemporary marketing, (pp. 33-44). 2008
Persistent link: https://www.econbiz.de/10003673779
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Some philosophical problems for service-dominant logic in marketing
Wright, Malcolm; Russell, Deborah - In: Australasian marketing journal 20 (2012) 3, pp. 218-223
Persistent link: https://www.econbiz.de/10009624303
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Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George; Shin, Geon-cheol - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
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Understanding marketing's philosophy debates : a retrospective on seven key publication events
Hunt, Shelby D. - In: Journal of historical research in marketing 6 (2014) 3, pp. 351-378
Persistent link: https://www.econbiz.de/10010414281
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The philosophy debates in marketing
Tadajewski, Mark (contributor) - 2014
Persistent link: https://www.econbiz.de/10010414302
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Philosophy of marketing : the new realist approach
Giannasi, Matteo; Casarin, Francesco - 2022
Part 1. Antirealism and Its Consequences 1. What Went Wrong with Reality 2. The Postmodernist Challenge to Realism 3. The Legacy and Consequences of Postmodernist Thought Part 2.The Significance of Realism 4. The Persisting Relevance of Reality 5. Marketing, Management, and the Return of Reality
Persistent link: https://www.econbiz.de/10013176353
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The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10011879713