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The sales force technology-performance chain : the role of adaptive selling and effort
Rapp, Adam; Agnihotri, Raj; Forbes, Lukas P. - In: The journal of personal selling & sales management : JPSSM 28 (2008) 4, pp. 335-350
Persistent link: https://www.econbiz.de/10003774596
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Customer Relationship Analytics : praktische Anwendung des Data Mining im CRM
Neckel, Peter; Knobloch, Bernd - 2005 - 1. Aufl.
Gezieltes Schaffen und Erhöhen des Kundenwertes durch Management der Kundenbeziehungen ist das Hauptanliegen des Customer Relationship Managements. Das Buch vermittelt fundierte Kenntnisse, wie systematisch das dafür nötige Kundenwissen mithilfe von Data-Mining-Analysen gewonnen werden kann....
Persistent link: https://www.econbiz.de/10002504212
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From high tech to high touch : the effects of perceived touch on online customers' intention to return
Chen, Hong-Mei; Chen, Qimei; Kazman, Rick - In: Consumer behavior, organizational development, and …, (pp. 30-50). 2009
Persistent link: https://www.econbiz.de/10003792572
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So lenken Sie Ihre Kunden
Goldstein, Daniel G.; Johnson, Eric J.; Herrmann, Andreas; … - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 2, pp. 70-79
Persistent link: https://www.econbiz.de/10003797163
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An exploration on the development of the IT management system in Taiwan's banking industry : from the marketing perspectives
Lin, Cho-pu; Huang, Yann-haur; Chen, Chien-ting; Chang, … - In: Review of business information systems 13 (2009) 1, pp. 71-79
Persistent link: https://www.econbiz.de/10003808819
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The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment
Chen, Hong-mei; Chen, Qimei; Kazman, Rick - 2009
Persistent link: https://www.econbiz.de/10003860458
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How information technology resources can provide a competitive advantage in customer service
Barney, Jay B.; Ray, Gautam - In: Planning for information systems, (pp. 444-453). 2009
Persistent link: https://www.econbiz.de/10003866549
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The right path to SCM-CRM integration
Mason, Charlotte H.; Roth, Aleda V. - In: Handbook of research on enterprise systems, (pp. 134-151). 2009
Persistent link: https://www.econbiz.de/10003849137
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Restructuring the marketing information system for eCRM : an application of the Eriksson-Penker method
Gurău, Călin - In: Handbook of research on enterprise systems, (pp. 262-273). 2009
Persistent link: https://www.econbiz.de/10003849174