Narrow search
Showing 1 - 10 of 383,889
Cover Image
Product information websites : are they good for consumers?
Markopoulos, Panos M.; Aron, Ravi; Ungar, Lyle H. - In: Journal of management information systems : JMIS 33 (2016) 3, pp. 624-651
Persistent link: https://www.econbiz.de/10011635278
Cover Image
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Cover Image
Die Individualisierung des Informationsangebots im E-Commerce : Möglichkeiten und Grenzen der Generierung strategischer Wettbewerbsvorteile
Hoberg, Philipp - 2018
In dem vorliegenden Buch zeigt Philipp Hoberg, dass die Ausspielung individualisierter Informationsangebote Unternehmen im E-Commerce ein großes Potenzial zur Generierung strategischer Wettbewerbsvorteile in einem hoch-kompetitiven Umfeld eröffnet. Zudem beschreibt der Autor die Möglichkeiten...
Persistent link: https://www.econbiz.de/10014020068
Cover Image
Information multidimensionality in online customer reviews
Wang, Fang; Du, Zhao; Wang, Shan - In: Journal of business research : JBR 159 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Cover Image
SOS to my followers! : the role of marketing communications in reinforcing online travel community value during times of crisis
Oltra González, Itziar; Camarero Izquierdo, Carmen; … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012631583
Cover Image
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.; Noble, Stephanie M.; Noble, Charles H. - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Cover Image
Reintermediation strategies for disintermediated travel agencies : a strategic marketing perspective
Viljoen, K.; Roberts-Lombard, M.; Jooste, C. J. - In: International business and economics research journal 14 (2015) 3, pp. 561-574
Persistent link: https://www.econbiz.de/10011380450
Cover Image
Online travel purchases from third-party travel web sites
Cobanoglu, Cihan; Powley, Jonathan H.; Cetinkaya, Ali Şukru - In: Progress in tourism marketing, (pp. 55-70). 2006
Persistent link: https://www.econbiz.de/10003538177
Cover Image
The future of online travel
Vinod, B. - In: Journal of revenue and pricing management 10 (2011) 1, pp. 56-61
Persistent link: https://www.econbiz.de/10008939585