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The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank; Ulaga, Wolfgang - In: Industrial marketing management : the international … 37 (2008) 3, pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 37 (2008) 3, pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
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Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 37 (2008) 3, pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
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Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko - In: Industrial marketing management : the international … 37 (2008) 3, pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
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The development of consulting in goods-based companies
Ploetner, Olaf - In: Industrial marketing management : the international … 37 (2008) 3, pp. 329-338
Persistent link: https://www.econbiz.de/10003713316
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"Vertriebsorganisation eines Lösungsanbieters im Investitionsgütergeschäft - Heidelberg Deutschland"
Walz, Dietmar; Schmitz, Christian - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 3, pp. 4-5
Persistent link: https://www.econbiz.de/10003719218
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Lernen in Standardisierungsprozessen : eine Analyse der Etablierung technologischer Innovationen im Markt
Hellwig, Andrea - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003719485
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Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed (contributor) - 2008
Persistent link: https://www.econbiz.de/10003640064
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Ansatzpunkte und Gestaltungsperspektiven eines CRM-getriebenen Konzeptes zur effizienten Betreuung von Zielkunden im Investitionsgüterbereich
Wiedmann, Klaus-Peter; Hennigs, Nadine; Seegebarth, Barbara - 2008
Persistent link: https://www.econbiz.de/10003726366