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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien; Chung, Yu-Chun; Lin, Keng-Yi - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.; Estes, Zachary; Warren, Caleb - In: Journal of consumer research : JCR ; an … 50 (2024) 5, pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154
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The effects of language on attitudes toward advertisements and brands trust in Mexico
García, Nuria Alonso; Chelminski, Piotr; Hernández, … - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10009770272
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We are not the same as you and I : causal effects of minor language variations on consumers' attitudes toward brands
Sela, Aner; Wheeler, S. Christian; Sarial-Abi, Gülen - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 644-661
Persistent link: https://www.econbiz.de/10009658035
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Language and gender influence on the consumer’s choice of branded meat attributes
Pelser, Theuns; Groenewald, Anita; Prinsloo, Hein - In: International business and economics research journal 13 (2014) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10010362825