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Bank-SME relationships : 'poked' by the recent changes in the economic and technological environment
Ioannou, Myria; Mihai-Yiannaki, Simona - In: Customer-centric marketing strategies : tools for …, (pp. 191-213). 2013
Persistent link: https://www.econbiz.de/10009668201
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A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
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Fashion retailing in the new economy : the case of SMEs
Donnell, Lisa; Hutchinson, Karise; Reid, Andrea - In: International journal of retail & distribution management 40 (2012) 12, pp. 906-919
Persistent link: https://www.econbiz.de/10009672358
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Small to medium enterprises in the Danish conference sector and a 360-degree approach to managing customer relationships
Hartland, Trevor; Damkjaer, Britt; Miller, Christopher; … - In: Journal of euromarketing 20 (2011) 1/2, pp. 35-48
Persistent link: https://www.econbiz.de/10009549047
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The effectiveness of newsletters in accountants' client relations with small business managers : an Australian qualitative study
Stone, Gerard - In: Qualitative research in accounting & management : QRAM 9 (2012) 1, pp. 21-43
Persistent link: https://www.econbiz.de/10009549677
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Österreichs Hidden Champions aus der Perspektive ihrer Kunden
Jungwirth, Georg; Kraus, Andrea - In: Österreichs Hidden Champions aus Kundensicht - …, (pp. 9-38). 2011
Persistent link: https://www.econbiz.de/10009553970
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Relationship quality : upshot of mindfulness-based marketing strategy in small organisations
Ndubisi, Nelson Oly - In: International journal of quality & reliability management 29 (2012) 6, pp. 626-641
Persistent link: https://www.econbiz.de/10009620499
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Exploring and explaining SME marketing : investigating e-CRM using a mixed methods approach
Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick - In: Journal of strategic marketing 20 (2012) 2, pp. 127-163
Persistent link: https://www.econbiz.de/10009630780
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Technical and functional determinants of customer satisfactin in the bank-SME relationship
Lundahl, Nicolaus; Vegholm, Fatima; Silver, Lars - In: Managing service quality : MSQ ; an international journal 19 (2009) 5, pp. 581-594
Persistent link: https://www.econbiz.de/10009525061
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Relationship-Management für KMU : mit Beiträgen aus Wissenschaft und Praxis
Rößl, Dietmar - 2012 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009525477