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Strategic marketing : an introduction
Proctor, Tony - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003663696
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Strategic marketing : planning and implementation
Narang, Shanker (ed.) - 2012
Persistent link: https://www.econbiz.de/10011521528
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Strategic marketing : an introduction
Proctor, Tony - 2000 - 1. publ.
Persistent link: https://www.econbiz.de/10001433764
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Capturing an elusive phenomenon : development and testing a multiple perspective model of marketing strategy implementation
Smith, Brian David - In: Journal of strategic marketing 22 (2014) 1, pp. 16-40
Persistent link: https://www.econbiz.de/10010259211
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Marketing-Management : [Hauptbd.]
1989 - Einmalige u. limitierte Sonderausg. d. 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004005443
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The entrepreneur's guide to marketing
Everett, Robert F. - 2009
Persistent link: https://www.econbiz.de/10004928364
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Marketing management
Kotler, Philip (contributor) - 2009 - 1. European ed.
Persistent link: https://www.econbiz.de/10004938957
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Marketing management
Kotler, Philip (contributor) - 2012 - 2. European ed.
Persistent link: https://www.econbiz.de/10009590529
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In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.; Morgan, Robert - 2009
Persistent link: https://www.econbiz.de/10003836674
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Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011687957