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Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer; Schultz, Carsten D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
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Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta; Parsons, Amy; Ceylan, Aylin - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
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Extremly thin models in print ads : the dark sides
Andersen, Kelly; Paas, Leonard Jasper - In: Journal of marketing communications 20 (2014) 6, pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
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How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom; Childers, Courntey Carpenter; Reid, … - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
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Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
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Advertising of marketing research services to marketers
Arambewela, Rodney; Polonsky, Michael Jay - In: Journal of international marketing and marketing research 36 (2011) 2, pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
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On the importance of social integration for minority targeting effectiveness
Antioco, Michael; Vanhamme, Joëlle; Hardy, Anaïk; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 380-389
Persistent link: https://www.econbiz.de/10009684898
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Does source affect response to direct advocacy print advertisements?
Reid, Leonard N.; Soley, Lawrence C.; Vanden Bergh, Bruce G. - In: Journal of business research : JBR 9 (1981) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10003659215
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Are we measuring the same attitude? : understanding media effects on attitude towards advertising
Soo, Jiuan Tan; Chia, Lily - In: Marketing theory 7 (2007) 4, pp. 353-377
Persistent link: https://www.econbiz.de/10003628310
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Evaluating advertising appeals through sales results
Merriman, James F. - In: Journal of marketing 23 (1958), pp. 164-168
Persistent link: https://www.econbiz.de/10003630528