Narrow search
Showing 14,521 - 14,530 of 15,590
Cover Image
A longitudinal examination of the relationship between national-level per capita advertising expenditure and national-level life satisfaction across 76 countries
Wiles, Michael A.; Janani, Saeed; Fotheringham, Darima; … - In: Marketing science 43 (2024) 3, pp. 542-563
Persistent link: https://www.econbiz.de/10014529244
Cover Image
Multicultural advertising : impact of consumers' need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of marketing communications 30 (2024) 1, pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Cover Image
Inclusive advertising through the soundtrack : insights from people with tinnitus
Palencia-Lefler, Manuel - In: Journal of marketing communications 30 (2024) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10014529285
Cover Image
Sequence matters : the interaction effect of scarcity appeals and exposure sequences
Kim, Sujin; Lee, SoYoung - In: Journal of marketing communications 30 (2024) 4, pp. 465-486
Persistent link: https://www.econbiz.de/10014529314
Cover Image
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen; Khalid, Saba - In: Journal of marketing communications 30 (2024) 4, pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Cover Image
Artificial intelligence and ChatGPT : exploring current and potential future roles in marketing education
McAlister, Anna R.; Alhabash, Saleem; Yang, Jing - In: Journal of marketing communications 30 (2024) 2, pp. 166-187
Persistent link: https://www.econbiz.de/10014529328
Cover Image
Verbrauch und Werbepublizistik : zum Ausnützen der Gesellschaftsdynamik durch Reklame und Public Relations
Hodel, Max Ernst - 1967
Persistent link: https://www.econbiz.de/10014529650
Cover Image
Egoistic and altruistic claims in organic cotton apparel advertising
Han, Tae-Im; Park-Poaps, Haesun - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10014530027
Cover Image
When is more merrier? : a cloud-based architecture to procure impressions from multiple ad exchanges
Hosseini, Leila; Tang, Shaojie; Mookerjee, Vijay S. - In: Information systems research : ISR 35 (2024) 1, pp. 294-317
Persistent link: https://www.econbiz.de/10014530462
Cover Image
Ethical requirements in job advertisements : a deep learning approach
Liu, Rong; Li, Ming; Sin, Sherry; Tan, Michael - In: European management review : EMR 21 (2024) 1, pp. 134-149
Persistent link: https://www.econbiz.de/10014530892