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Marketing strategy : a customer-driven approach
Schnaars, Steven P. - 1991
Persistent link: https://www.econbiz.de/10000817981
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When entering growth markets, are pionners better than poachers?
Schnaars, Steven P. - In: Business horizons 29 (1986) 2, pp. 27-36
Persistent link: https://www.econbiz.de/10003673896
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A comparison of extrapolation models on yearly sales forecasts
Schnaars, Steven P. - In: International journal of forecasting 2 (1986) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10001033752
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Marketing strategy : a customer-driven approach
Schnaars, Steven P. - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004111804
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Pioniere überflügeln : neue Produktideen aufgreifen, perfektionieren und vermarkten
Schnaars, Steven P. - 1995
Persistent link: https://www.econbiz.de/10004299162
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Managing imitation strategies : how later entrants seize markets from pioneers
Schnaars, Steven P. - 1994 - 1. print.
Persistent link: https://www.econbiz.de/10004209455
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Marketing strategy : customers and competition
Schnaars, Steven P. - 1998 - 2. rev. and updated ed.
Persistent link: https://www.econbiz.de/10004338305
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Megamistakes : forecasting and the myth of rapid technolog. change
Schnaars, Steven P. - 1989 - [1. print.]
Persistent link: https://www.econbiz.de/10013468023
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Predicting the emergence of innovations from technological convergence : lessons from the twentieth century
Schnaars, Steven P.; Thomas, Gloria; Irmak, Caglar - In: Journal of macromarketing : examining the interactions … 28 (2008) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10003714762
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Comments on "Forecasting: its role and value for planning and strategy" by Spyros Makridakis
Schnaars, Steven P. - In: International journal of forecasting 12 (1996) 4, pp. 539-554
Persistent link: https://www.econbiz.de/10001214767