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Nachhaltiges Marketing im Schweizer Detailhandel : das Beispiel Migros
Büren, Adrian; Eckstein, Marietta; Züger, Eliane - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 4, pp. 45-49
Persistent link: https://www.econbiz.de/10003742510
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Marketing- und Kommunikationsstrategien für ethisch-nachhaltigen Konsum und CSR im Einzelhandel
Blickle, Karl-Hermann - In: Corporate Social Responsibility im Einzelhandel, (pp. 259-280). 2009
Persistent link: https://www.econbiz.de/10003787739
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The marketing strategy of the small retailer with particular reference to small clothing retailers in Port Elizabeth
Radder, Laetitia - 1983
Persistent link: https://www.econbiz.de/10002682920
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Entrepreneurial marketing and a firm's size : a case study in retail business
Hurmerinta-Peltomäki, Leila - In: The Entrepreneurship-Innovation-Marketing Interface : …, (pp. 427-444). 2005
Persistent link: https://www.econbiz.de/10002685049
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Principles of marketing
Zober, Martin - 1971
Persistent link: https://www.econbiz.de/10000572095
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2007
Persistent link: https://www.econbiz.de/10003350841
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Market orientation and performance at the "base of the pyramid" : the case of Zimbabwean retailers ; Report No. 06-104
Burgess, Steven Michael; Nyajeka, Pfavai - In: MSI reports : working paper series (2006) 1, pp. 89-115
Persistent link: https://www.econbiz.de/10003340379
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An assessment of Wal-Mart's global expansion strategy in the light of its domestic strategy
Brennan, David P.; Lundsten, Lorman L. - In: European retail research 23 (2009) 1, pp. 125-151
Persistent link: https://www.econbiz.de/10003832211
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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
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Market, learning and service orientations : an integrated framework for understanding retailer performance
Ye, Lilly; Robertson, Tip - In: The journal of retail marketing management research : JRMMR 2 (2009/10) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10003838091