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How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Chang, Hong-sheng; Chen, Tser-yieth; Tseng, Chien-ming - In: Journal of international consumer marketing 21 (2009) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10003890675
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Putting patients first : social marketing strategies for treating HIV in developing nations
Chance, Zoe͏̈; Deshpandé, Rohit - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 220-232
Persistent link: https://www.econbiz.de/10003893399
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Doing well by doing good : marketing strategy to help the poor ; the case of commercial banks in Ghana
Koku, Paul Sergius - In: Journal of financial services marketing : JFSM 14 (2009/10) 2, pp. 135-151
Persistent link: https://www.econbiz.de/10003898937
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Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.; Goneau-Lessard, Karine - In: Journal of business research : JBR 62 (2009) 12, pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792
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Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future
Randle, Melanie; Dolnicar, Sara - In: Australasian marketing journal 17 (2009) 4, pp. 192-203
Persistent link: https://www.econbiz.de/10003901754
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Conceptualising value creation for social change management
Russell-Bennett, Rebekah; Previte, Josephine; … - In: Australasian marketing journal 17 (2009) 4, pp. 211-218
Persistent link: https://www.econbiz.de/10003901760
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Benchmarking road safety success : issues to consider
Dann, Stephen; Fry, Marie-Louise - In: Australasian marketing journal 17 (2009) 4, pp. 226-231
Persistent link: https://www.econbiz.de/10003901772
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Analysis of management narrative to understand social marketing strategy : the case of "branding Logan City"
Russell, David; Sullivan Mort, Gillian; Hume, Margee - In: Australasian marketing journal 17 (2009) 4, pp. 232-237
Persistent link: https://www.econbiz.de/10003901784
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Australian consumers' discernment of different sources of "healthy eating" messages
Jones, Sandra C.; Tapsell, Linda; Andrews, Kelly L.; … - In: Australasian marketing journal 17 (2009) 4, pp. 238-246
Persistent link: https://www.econbiz.de/10003901794
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The need to reconsider societal marketing
Campbell, Timothy T.; Córdoba, José-Rodrigo - In: Professionals ́perspectives of corporate social …, (pp. 119-133). 2009
Persistent link: https://www.econbiz.de/10003907070