//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing : an introductory te...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,299
Einführung
7,919
Marketingmanagement
3,514
Marketing management
3,293
Implementation
2,825
Deutschland
2,706
Theorie
2,601
marketing
2,578
Theory
2,562
Germany
2,247
Consumer behaviour
1,803
Konsumentenverhalten
1,673
Management
1,492
USA
1,485
Strategisches Management
1,277
United States
1,273
Agribusiness
1,103
Marktforschung
997
Relationship marketing
979
Beziehungsmarketing
954
Economics
859
Werbung
856
Marketingtheorie
823
Marketing theory
816
Erfolgsfaktor
780
Unternehmen
776
Brand management
751
Markenführung
742
Agricultural and Food Policy
728
Advertising
722
Innovation
716
Market research
685
Online-Marketing
682
Success factor
681
Internet marketing
678
Demand and Price Analysis
652
SME
644
Crop Production/Industries
640
KMU
634
Livestock Production/Industries
602
more ...
less ...
Online availability
All
Free
9,186
Undetermined
6,436
Type of publication
All
Book / Working Paper
26,519
Article
13,886
Other
523
Journal
479
Type of publication (narrower categories)
All
Article in journal
5,814
Aufsatz in Zeitschrift
5,814
Aufsatz im Buch
2,182
Book section
2,182
Hochschulschrift
1,659
Graue Literatur
1,526
Non-commercial literature
1,526
Thesis
1,340
Collection of articles of several authors
1,336
Sammelwerk
1,336
research-article
1,150
Lehrbuch
1,123
Textbook
934
Aufsatzsammlung
858
Working Paper
760
Konferenzschrift
660
Arbeitspapier
625
Case study
547
Fallstudie
547
Dissertation u.a. Prüfungsschriften
528
Bibliografie enthalten
489
Bibliography included
489
Conference proceedings
321
review-article
300
Ratgeber
286
Guidebook
259
Bibliographie
253
Congress Report
185
Handbook
184
Handbuch
184
conceptual-paper
177
review
177
Glossar enthalten
144
Glossary included
144
Wörterbuch
141
case-report
133
Einführung
124
Festschrift
124
viewpoint
107
Article
102
more ...
less ...
Language
All
English
19,896
German
11,009
Undetermined
9,541
Hungarian
545
French
228
Russian
113
Polish
87
Spanish
70
Romanian
38
Italian
32
Ukrainian
24
Lithuanian
22
Portuguese
20
Dutch
16
Swedish
11
Danish
9
Finnish
9
Czech
8
Slovak
8
Croatian
7
Turkish
6
Serbian
3
Chinese
3
Arabic
2
Bulgarian
2
Slovenian
2
Old English (ca. 450-1100)
1
Indonesian
1
Japanese
1
Kazakh
1
Macedonian
1
Nepali
1
Norwegian
1
more ...
less ...
Author
All
Kotler, Philip
222
Meffert, Heribert
213
Bruhn, Manfred
175
Pepels, Werner
122
Irwin, Scott H.
94
Fritz, Wolfgang
73
Kaiser, Harry M.
68
Belz, Christian
62
Wiedmann, Klaus-Peter
62
Wilson, William W.
62
Good, Darrel L.
61
Homburg, Christian
58
Bauer, Hans H.
53
McDonald, Malcolm
52
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Armstrong, Gary
49
Jayne, Thomas S.
49
Reinecke, Sven
49
Sheth, Jagdish N.
47
Tomczak, Torsten
47
Zerres, Michael P.
47
Huber, Frank
45
Baker, Michael John
42
Dichtl, Erwin
42
Kuß, Alfred
42
Garcia, Philip
41
Kreutzer, Ralf T.
41
Brown, Stephen
40
Kleinaltenkamp, Michael
40
Unger, Fritz
40
Ahlert, Dieter
39
Brorsen, B. Wade
39
Kerin, Roger A.
39
Backhaus, Klaus
37
Griffith, Garry R.
37
Diller, Hermann
36
Mitev, Ariel Zoltán
35
Piercy, Nigel
35
Raffée, Hans
35
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Springer Fachmedien Wiesbaden
137
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
96
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
International European Forum on Innovation and System Dynamics in Food Networks
22
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
22
Fördergesellschaft Marketing an der Universität Augsburg
21
EconWPA
20
Edward Elgar Publishing
20
Agriculture Canada, Government of Canada
19
European Society for Opinion and Marketing Research
19
more ...
less ...
Published in...
All
European Journal of Marketing
463
SpringerLink / Bücher
420
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Journal of business research : JBR
165
UTB
146
Europäische Hochschulschriften / 5
145
Springer eBook Collection
133
Management Science
132
Journal of Agricultural and Applied Economics
130
Industrial marketing management : the international journal for industrial and high-tech firms
118
Journal of Consumer Marketing
110
International Food and Agribusiness Management Review
94
Springer eBook Collection / Business and Economics
94
Agricultural Economics Reports
80
Amber Waves
80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Lehrbuch
79
Journal of marketing education : JME
78
Gabler Edition Wissenschaft
75
Journal of marketing management : MM
75
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Economics Papers from University Paris Dauphine
68
Journal of Agribusiness
65
Management science : journal of the Institute for Operations Research and the Management Sciences
65
EB Series
64
Young Consumers
64
Journal of marketing
62
Marketing theory
62
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Food Security Collaborative Working Papers
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
more ...
less ...
Source
All
ECONIS (ZBW)
18,901
USB Cologne (EcoSocSci)
11,636
RePEc
6,383
Other ZBW resources
2,105
BASE
1,842
EconStor
282
USB Cologne (business full texts)
176
OLC EcoSci
72
ArchiDok
10
more ...
less ...
Showing
1
-
10
of
41,407
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
: a critical introduction
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003772683
Saved in:
2
Market orientation in young high technology firms: Results of an in-depth case study
Petzold-Dumeynieux, Stéphanie
-
2002
Persistent link: https://www.econbiz.de/10003307948
Saved in:
3
Managing
marketing
implementation
Bonoma, Thomas V.
;
Crittenden, Victoria Lynn
-
2009
Persistent link: https://www.econbiz.de/10003836664
Saved in:
4
Strategic
marketing
: an introduction
Proctor, Tony
-
2008
-
2nd ed.
Persistent link: https://www.econbiz.de/10003663696
Saved in:
5
Capturing an elusive phenomenon : development and testing a multiple perspective model of
marketing
strategy implementation
Smith, Brian David
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 16-40
Persistent link: https://www.econbiz.de/10010259211
Saved in:
6
Strategic
marketing
: planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
Saved in:
7
Die Rolle einer marktorientierten Kultur im Kontext der Strategieimplementierung
Krohmer, Harley
- In:
Perspektiven der marktorientierten Unternehmensführung …
,
(pp. 145-172)
.
2004
Persistent link: https://www.econbiz.de/10002525458
Saved in:
8
Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung
Krohmer, Harley
-
1999
Persistent link: https://www.econbiz.de/10001423828
Saved in:
9
Kritische Implementierungsanalysen zur aktuellen Bedeutung moderner Konzeptansätze einer marktorientierten Unternehmungsführung
Zerres, Michael P.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001689484
Saved in:
10
Strategic
marketing
: an introduction
Proctor, Tony
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001433764
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->