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Relationship marketing : succe...
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1
Customer Relationship Management: a strategic perspective
Frow, Pennie
;
Payne, Adrian F.
- In:
Journal of business market management : jbm
3
(
2009
)
1
,
pp. 7-27
Persistent link: https://www.econbiz.de/10003805844
Saved in:
2
Exceptional service, exceptional profit : the secrets of building a five-star customer service organization
Inghilleri, Leonardo
;
Solomon, Micah
-
2010
Persistent link: https://www.econbiz.de/10003865520
Saved in:
3
Möglichkeiten und Grenzen des CRM-Prozess-Outsourcings am Beispiel schweizerischer Telekommunikationsunternehmen
Walser, Konrad
(
contributor
);
Gimpert, Martin
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003468449
Saved in:
4
The discourse of "respect for customers"
Daskou, Sofia
;
Konstas, Despina D.
- In:
International journal of economics and business research
6
(
2013
)
4
,
pp. 400-410
Persistent link: https://www.econbiz.de/10010349074
Saved in:
5
An exploratory study of how a Korean chaebol's learning culture facilitates customer service
Lee, Yangim
;
Trim, Peter R. J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 338-357
Persistent link: https://www.econbiz.de/10011515086
Saved in:
6
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
7
Kundenbindung als zentrale Herausforderung für das Verlagsmarketing : die Wirkung zusätzlicher Serviceleistungen auf Kundenzufriedenheit und Leserbindung am Beispiel der Hannoversc...
Wiedmann, Klaus-Peter
;
Hennigs, Jörg
;
Tilleke, Ralf
-
2004
Persistent link: https://www.econbiz.de/10002610687
Saved in:
8
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
9
Assistance in der Versicherungswirtschaft : ein marketingorientierter Ansatz zur Unternehmenswertsteigerung
Esser, Martina
-
2004
Persistent link: https://www.econbiz.de/10001916114
Saved in:
10
Kundenorientierung und Bürgeraktivierung : der Bürger als "Prosument"
Vogel, Hans-Josef
- In:
Kurswechsel Richtung Kunde : die Praxis der …
,
(pp. 278-307)
.
1996
Persistent link: https://www.econbiz.de/10001293030
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