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81
The hidden information in the facets of brand equity : an empirical investigation into the role of brand equity as a leading indicator of abnormal stock returns and idiosyncratic r...
Traub, Lukas
-
2017
Persistent link: https://www.econbiz.de/10011957565
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82
The economics of brand and marketing actives
Baidya, Mehir Kumar
;
Maity, Bipasha
;
Ghose, Kamal
- In:
DLSU business & economics review
27
(
2017/2018
)
1
,
pp. 165-174
Persistent link: https://www.econbiz.de/10011948536
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83
When products and brands trade hands : a framework for acquisition success
Newmeyer, Casey E.
;
Swaminathan, Vanitha
;
Hulland, John
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10011489593
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84
Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos
;
Elms, Jonathan
;
Davies, Keri
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
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85
Marken-Relaunch und strategische Markenführug
Gardini, Marco A.
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 119-144)
.
2013
Persistent link: https://www.econbiz.de/10011447463
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86
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav
;
Banerjee, Madhumita
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
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87
Consumer-based brand equity as competitive differentiator in an emerging African economy
Owusu-Frimpong, Nana
;
Effah, Ebenezer Asare
; …
- In:
The Routledge companion to business in Africa
,
(pp. 421-438)
.
2015
Persistent link: https://www.econbiz.de/10010393349
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88
A cross-product category CBBE study : item response theory perspective
Wang, Luming
;
Finn, Adam
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 200-206
Persistent link: https://www.econbiz.de/10010393864
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89
Der
Markenwert
von Social-Media-Marken
Bost, Thorsten
;
Brokop, Paul
;
Georg, Stefan
-
2014
Persistent link: https://www.econbiz.de/10010432395
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90
The influence of social class on the perceptions of country of origin : national brands produced in overseas locations
Miranda, Mario Joseph
;
Parkvethee, Narissara
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 388-404
Persistent link: https://www.econbiz.de/10010340511
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