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Brand equity : a perspective o...
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Brand management
10
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58
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54
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Srivastava, Rajendra K.
48
Srivastava, Rajendra Krishan
36
Shocker, Allan D.
30
Kim, Namwoon
17
Kumar, V.
8
Han, Jin K.
7
Ramaswami, Sridhar N.
7
Srinivasan, V.
7
Bharadwaj, Sundar G.
5
Fahey, Liam
5
McInish, Thomas H.
5
Yip, Yewmun
5
Bahadir, S. Cem
4
Kamakura, Wagner A.
4
Mahajan, Vijay
4
Shervani, Tasadduq A.
4
Ho, Foo-Nin
3
Hollebeek, Linda D.
3
Rust, Roland T.
3
Bawa, Kapil
2
Bhargava, Mukesh
2
Chang, Dae Ryun
2
Day, George S.
2
Green, Robert T.
2
Hanssens, Dominique M.
2
Maltz, Elliot
2
May, Jerrold H.
2
Rao, Vithala R.
2
Roberts, John H.
2
Srinivasan, Srini S.
2
Sudharshan, D.
2
Worm, Stefan
2
Ali, Mansoor
1
Ambler, Tim
1
Bahadir, S.Cem
1
Bayus, Barry L.
1
Brady, Michael
1
Bridges, Eileen
1
Broniarczyk, Susan
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Capraro, Anthony J.
1
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Analytic Approaches to Product and Marketing Planning
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Conference on Analytic Approaches to Product and Market Planning <2, 1982, Nashville, Tenn.>
1
Marketing Science Institute
1
Vanderbilt University
1
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11
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8
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6
The Asian economic review : journal of the Indian Institute of Economics
6
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5
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3
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3
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3
Technological forecasting & social change : an international journal
3
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2
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2
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2
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2
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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1
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1
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From Little's law to marketing science : essays in honor of John D.C. Little
1
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Journal of Behavioral Economics
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Journal of Economic Behavior & Organization
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Long range planning : LRP ; international journal of strategic management
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Marketing Science Institute, Working Paper
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
60
OLC EcoSci
33
RePEc
14
USB Cologne (EcoSocSci)
4
Other ZBW resources
1
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41
Utilization of business technologies : managing relationship-based benefits for buying and supplying firms
Kim, Namwoon
;
Pae, Jae H.
;
Han, Jin K.
;
Srivastava, …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 473-484
Persistent link: https://www.econbiz.de/10003976515
Saved in:
42
Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk
Srivastava, Rajendra Krishan
;
Wiesel, Thorsten
- In:
The connected customer : the changing nature of …
,
(pp. 203-213)
.
2010
Persistent link: https://www.econbiz.de/10003951891
Saved in:
43
Managing brand performance : aligning positioning, execution and experience
Srivastava, Rajendra Krishan
;
Thomas, Gregory M.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 465-471
Persistent link: https://www.econbiz.de/10009524441
Saved in:
44
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
45
Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
5
,
pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
Saved in:
46
Product recalls and the moderating role of brand commitment
Germann, Frank
;
Grewal, Rajdeep
;
Ross, William T.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
Saved in:
47
Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
Persistent link: https://www.econbiz.de/10011436072
Saved in:
48
The future of branding
Srivastava, Rajendra Krishan
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10011410819
Saved in:
49
Market-based assets and shareholder value: a framework for analysis
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
A reader in marketing communications
,
(pp. 239-269)
.
2005
Persistent link: https://www.econbiz.de/10003292736
Saved in:
50
A customer-oriented approach for determining market structures
Srivastava, Rajendra K.
- In:
Journal of marketing
48
(
1984
)
2
,
pp. 32-45
Persistent link: https://www.econbiz.de/10002864360
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