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Images of motherhood : food advertising in Good Housekeeping magazine 1950-2010

Marshall, David William; Hogg, Margaret; Davis, Teresa; … - In: Motherhoods, markets and consumption : the making of …, (pp. 116-128). 2014

Persistent link: https://www.econbiz.de/10010254773

Is online newspaper advertising cannibalizing print advertising?

Sridhar, Shrihari; Sriram, S. - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 283-318

Persistent link: https://www.econbiz.de/10011445828

What do ads buy? : daily coverage of listed companies on the Italian press

Gambaro, Marco; Puglisi, Riccardo - In: European journal of political economy 39 (2015), pp. 41-57

Persistent link: https://www.econbiz.de/10011535504

Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising

Burgers, Christian; Konijn, Elly; Steen, Gerard; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 515-532

Persistent link: https://www.econbiz.de/10011546633

Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising

Yoon, Donghwan; Kim, Youn-Kyung - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 167-196

Persistent link: https://www.econbiz.de/10011453986

Targeted advertising in magazine markets and the advent of the Internet

Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843

Persistent link: https://www.econbiz.de/10010399427

Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea

Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360

Persistent link: https://www.econbiz.de/10010419915

Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals

Zotos, Yorgos; Tsichla, Eirini - In: Journal of euromarketing 23 (2014) 3, pp. 35-58

Persistent link: https://www.econbiz.de/10010497694

A friendly turn : advertising bias in the news media ; conference paper

Focke, Florens; Niessen-Ruenzi, Alexandra; Ruenzi, Stefan - 2014

This paper investigates whether newspapers report more favorably about advertising corporate clients than about other firms. Our identification strategy based on high-dimensional fixed effects and high frequency advertising data shows that advertising leads to more positive press coverage. This...

Persistent link: https://www.econbiz.de/10010487261

High-tech marketing communication in the automotive industry : a content analysis of print advertisements

Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of business environment : IJBE 6 (2014) 4, pp. 395-410

Persistent link: https://www.econbiz.de/10010492064