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A study of first page advertising trends in select Indian newspapers
Poonia, Arun Kumar; Chauhan, Gajendra Singh; Sharma, … - In: The IUP journal of marketing management : IJMM 14 (2015) 4, pp. 20-33
Persistent link: https://www.econbiz.de/10011411978
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of business environment : IJBE 6 (2014) 4, pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
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Alte Geschlechtersterotypen oder neue Vielfalt : wie werden Frau und Mann heute in der Werbung dargestellt?
Stark, Susanne - In: Marketing in Forschung und Praxis : [Jubiläumsausgabe …, (pp. 397-413). 2013
Persistent link: https://www.econbiz.de/10009780093
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Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn; Roehm, Harper Andrew - In: Business and Economic Research : BER 6 (2016) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
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Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan; Kim, Youn-Kyung - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
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Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom; Grönlund, Mikko - In: Journal of media business studies 15 (2018) 4, pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
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Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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The impact of the Great Recession on financial services advertising : an exploratory study
Swani, Kunal; Iyer, Easwar S. - In: Services marketing quarterly 38 (2017) 3, pp. 170-186
Persistent link: https://www.econbiz.de/10011756720
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A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211