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How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
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Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
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An empirical study on customer retention and customer loyalty
Alhawari, Damer - In: International journal of information systems and change … 7 (2015) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
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Enhancing customer loyalty : critical switching cost factors
El-Manstrly, Dahlia - In: Journal of service management 27 (2016) 2, pp. 144-169
Persistent link: https://www.econbiz.de/10011564674
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Customer value and customer loyalty : is competition a missing link?
Chen, Shu-Ching - In: Journal of retailing and consumer services 22 (2015), pp. 107-116
Persistent link: https://www.econbiz.de/10010468491
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From sustainability to customer loyalty : a case of full service hotels' guests
Chen, Rachel J. C. - In: Journal of retailing and consumer services 22 (2015), pp. 261-265
Persistent link: https://www.econbiz.de/10010469035
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Resisting temptation : gender differences in customer loyalty in the presence of a more attractive alternative
Melnyk, Valentyna - In: Australasian marketing journal 22 (2014) 4, pp. 335-341
Persistent link: https://www.econbiz.de/10010472721
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Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.); Ozuem, Wilson (contributor) - 2015
Persistent link: https://www.econbiz.de/10010478050
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Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar; Ganesh, Srikanth; Rahul, T.; Mann, … - In: International journal of business information systems : … 16 (2014) 3, pp. 233-246
Persistent link: https://www.econbiz.de/10010478211