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The Routledge companion to ethnic marketing
Jamal, Ahmad (ed.) - 2015
Persistent link: https://www.econbiz.de/10011298563
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Millennials with kids : marketing to this powerful and surprisingly different generation of parents
Fromm, Jeff; Vidler, Marissa - 2015
Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index
Persistent link: https://www.econbiz.de/10011317345
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Sage brief guide to marketing ethics : [consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, ...
2012
"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing …, cause-related marketing, marketing to children, and more"--Cover …
Persistent link: https://www.econbiz.de/10009126353
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Die Zielgruppe 50plus im Hinblick auf Akzeptanz und Nutzung technischer Produkterrungenschaften : eine aktuelle Bestandsaufnahme und Herausforderungen für das Marketing
Wiedmann, Klaus-Peter; Siebels, Astrid; Janßen, Nina - 2007
Persistent link: https://www.econbiz.de/10003631718
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Kindermarketing : Analyse und rechtliche Empfehlungen
Effertz, Tobias - 2008
Persistent link: https://www.econbiz.de/10003724075
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55plus Marketing : Zukunftsmarkt Senioren
Hunke, Guido; Gerstner, Reinhard - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003212145
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Jahrbuch Seniorenmarketing
Frankfurt am Main : Deutscher Fachverlag - 2006/07(2006); Jg. 3.2008/09(2008)-4. Jahrgang …
Persistent link: https://www.econbiz.de/10003245140