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Die Produktmarke aus soziologi...
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Konsumentenverhalten
78,433
Consumer behaviour
78,412
Vertrauen
16,728
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15,981
Soziologie
15,375
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12,090
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11,908
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9,532
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9,527
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9,303
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9,302
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9,114
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7,818
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7,268
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7,213
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6,107
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6,017
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5,657
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5,511
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4,990
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4,990
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4,885
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4,835
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4,553
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4,531
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4,448
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4,445
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4,247
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4,162
Electronic Commerce
3,940
Verbraucherverhalten
3,894
E-commerce
3,791
Werbewirkung
3,691
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3,655
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3,337
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3,066
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Han, Heesup
118
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114
Huber, Frank
107
Mattila, Anna S.
98
Grunert, Klaus G.
97
Bauer, Hans H.
95
Weber, Max
94
Wiedmann, Klaus-Peter
87
Phau, Ian
86
Gierl, Heribert
84
Lusk, Jayson L.
84
Herrmann, Andreas
81
Sheth, Jagdish N.
81
Sutter, Matthias
80
Foxall, Gordon R.
78
Usman, Osly
76
Dwivedi, Yogesh Kumar
72
Güth, Werner
72
Falk, Armin
71
Grewal, Dhruv
71
Khare, Arpita
71
Bagozzi, Richard P.
68
Loureiro, Sandra Maria Correia
68
Fehr, Ernst
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Wansink, Brian
67
Agarwal, Sumit
62
Stavins, Joanna
62
Chintagunta, Pradeep K.
61
König, René
61
Luhmann, Niklas
61
Paul, Justin
61
Jang, Soocheong
59
Verhoef, Peter C.
58
Guiso, Luigi
57
Ko, Eunju
57
Laroche, Michel
57
Parsons, Talcott
57
Pelsmacker, Patrick de
57
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National Bureau of Economic Research
605
Springer Fachmedien Wiesbaden
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IGI Global
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American Marketing Association
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Verlag Dr. Kovač
37
Edward Elgar Publishing
30
International Energy Agency
30
Information Resources Management Association
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Institut für Demoskopie Allensbach
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Books on Demand GmbH <Norderstedt>
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Friedrich-Schiller-Universität Jena
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Nomos Verlagsgesellschaft
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Deutsche Gesellschaft für Soziologie
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American Sociological Association
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Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
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Nordic Council of Ministers
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Universität Mannheim
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Center for Economic Research <Tilburg>
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Haufe-Lexware GmbH & Co. KG
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INSEAD
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Campus Verlag
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Institut Sociologičeskich Issledovanij <Moskau>
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Organisation for Economic Co-operation and Development
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RWTH Aachen
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Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Helmut-Schmidt-Universität
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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World Bank
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Europäische Kommission / Gemeinsame Forschungsstelle
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Gesellschaft für Ökologische Kommunikation mbH
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Gesellschaft zur Erforschung des Markenwesens
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International Sociological Association
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Max-Planck-Institut für Ökonomik <Jena> / Abteilung Evolutionsökonomik
11
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
11
Österreichisches Institut für Wirtschaftsforschung
11
European University Institute / Department of Economics
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Journal of business research : JBR
2,168
Journal of retailing and consumer services
1,970
International journal of consumer studies
764
International journal of hospitality management
762
Psychology & marketing
681
NBER working paper series
601
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Working paper / National Bureau of Economic Research, Inc.
543
SpringerLink / Bücher
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NBER Working Paper
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The journal of brand management : an international journal
451
The journal of product & brand management
423
Asia Pacific journal of marketing and logistics
410
Management science : journal of the Institute for Operations Research and the Management Sciences
406
Journal of marketing research : JMR
404
European journal of marketing : EJM
387
Journal of business ethics : JOBE
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of economic behavior & organization : JEBO
337
Journal of marketing management : MM
330
Cogent business & management
325
Journal of travel and tourism marketing
325
Journal of international consumer marketing
324
Journal of economic psychology : research in economic psychology and behavioral economics
323
Journal of retailing
323
Journal of marketing
316
Tourism management : research, policies, practice
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of marketing communications
309
Marketing letters : a journal of research in marketing
307
Technological forecasting & social change : an international journal
298
International journal of retail & distribution management
294
Journal of consumer behaviour : an international research review
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The international review of retail, distribution and consumer research
291
Journal of fashion marketing and management
289
The journal of consumer marketing
287
Journal of the Academy of Marketing Science
280
International journal of contemporary hospitality management
274
The journal of services marketing
274
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ECONIS (ZBW)
108,038
USB Cologne (EcoSocSci)
6,775
EconStor
320
USB Cologne (business full texts)
179
BASE
29
RePEc
29
OLC EcoSci
15
ArchiDok
5
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10
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date (oldest first)
1
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
2
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
3
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
4
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
5
How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities
Khamitov, Mansur
;
Wang, Xin
;
Thomson, Matthew
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
3
,
pp. 435-459
Persistent link: https://www.econbiz.de/10012120587
Saved in:
6
The formation of brand loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
7
The impacts of brand asset of domestic screen golf playing systems upon brand trust and brand loyalty
Lee, Ho Jin
;
Jee, Yongseok
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 320-332
Persistent link: https://www.econbiz.de/10011608067
Saved in:
8
Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa
Chinomona, Richard
- In:
African journal of economic and management studies : AJEMS
7
(
2016
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011560516
Saved in:
9
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui
;
Tao, Lan
;
Li, Caroline Bingxin
;
Wang, Tao
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Saved in:
10
The relationship between risk aversion, brand trust, brand affect and loyalty : evidence from the FMCG industry
Mishra, Mukesh Kumar
;
Kesharwani, Ankit
;
Das, Dolly
- In:
Journal of Indian business research
8
(
2016
)
2
,
pp. 78-97
Persistent link: https://www.econbiz.de/10011659857
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