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Corporate identity and its reflective effect in developing brand relationships
Suvatjis, Jean Yannis; De Chernatony, Leslie - In: Consumer-brand relationships : theory and practice, (pp. 351-381). 2012
Persistent link: https://www.econbiz.de/10009739808
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
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When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
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Managing brand identity : effects on the employees
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
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Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10004197986
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10004505116
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From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie - 2002 - Repr.
Persistent link: https://www.econbiz.de/10004778880
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Towards the holy grail of defining "brand"
De Chernatony, Leslie - In: Marketing theory 9 (2009) 1, pp. 101-105
Persistent link: https://www.econbiz.de/10009870705
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie - 2006 - 2nd ed
Persistent link: https://www.econbiz.de/10004863321