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Managerial Marketing : perspec...
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Vereinigte Staaten
16
Marketing
12
Absatz
10
Marketing theory
8
Marketingmanagement
8
USA
7
Marketing management
6
Marketingtheorie
6
United States
6
Absatzpolitik
5
Absatztechnik
5
Japan
5
Marktforschung
5
American Marketing Association
4
History of marketing thought
4
Theorie
4
Theory
4
Absatztheorie
3
Betriebsführung
3
Verbraucher
3
William Lazer
3
Betriebswirtschaftliche Einführungsschriften
2
Biography
2
History of economic thought
2
Management
2
Marketing systems
2
Produkt
2
Prognose 1990-2000
2
Wirtschaftsethik
2
Ökonomische Ideengeschichte
2
A general theory of marketing
1
Absatzförderung
1
Absatzweg
1
Academic staff
1
Anzeige
1
Arbeitskräftepotential
1
Arbeitsverhalten
1
Aussenwirtschaft Wettbewerb
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Autobiography
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Undetermined
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Article
67
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24
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11
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11
research-article
4
review-article
2
viewpoint
2
Language
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Undetermined
53
English
38
Author
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Lazer, William
77
Kelley, Eugene J.
21
Shaw, Eric H.
6
Ansary, Adel I. el-
5
Bennett, Peter D.
3
Smallwood, John E.
2
Warner, Arthur E.
2
Wyckham, Robert G.
2
Anderson, Paul F.
1
Bagozzi, Richard P.
1
Ball, Richard E.
1
Bass, Frank M.
1
Beck, Jeffrey A.
1
Bell, Martin L.
1
Bell, William E.
1
Biscayarat, M.
1
Buzzell, Robert D.
1
Cascino, Anthony E.
1
Crissy, William J. E.
1
Ferrell, Odies C.
1
Gould, Rebecca A.
1
Greene, Mark R.
1
Huntington, Kate E.
1
Kelley, Eugene John
1
Kosaka, Hiroshi
1
Kotler, Philip
1
LaBarbera, Priscilla
1
Levy, Sidney J.
1
Luqmani, Mushlaq
1
Luqmani, Mushtaq
1
Luqmani, Mushtaw
1
Murata, Shoji
1
Pessemier, Edgar A.
1
Pirog, Stephen F.
1
Quateshi, Zahtr
1
Quracshi, Zahir
1
Quraeshi, Zahir
1
Scheewe, L. Rusty
1
Schmidgall, Raymond
1
Shaw, Eric
1
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American Marketing Association
1
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Journal of marketing
8
Journal of historical research in marketing
7
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
4
Journal of Historical Research in Marketing
4
MSU business topics
3
Business Horizons
2
Business topics
2
International Marketing Review
2
Journal of retailing
2
Marketing and transportation paper
2
Science in marketing
2
AMA bibliography series
1
Applications of the sciences in marketing management
1
Australasian marketing journal
1
Betriebswirtschaftliche Probleme
1
Bibliography series / American Marketing Association
1
Business review
1
Comparative marketing systems
1
Dimensions of consumer behavior
1
European Business Review
1
Irwin Series in Quantitative Analysis for Business
1
Issues in advertising
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of international marketing
1
Management by Japanese systems
1
Marketing logistics: perspectives and viewpoints
1
Marketing management and the Indian economy
1
Opportunities and challenges in United States markets : nijenrode, the Netherlands School of Business
1
Organization theories
1
Prentice-Hall Foundations of Marketing series
1
Prentice-Hall foundations of marketing series
1
Public policy issues in marketing
1
Readings in marketing
1
Readings in sales management
1
Sales strategy : cases and readings
1
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ECONIS (ZBW)
65
USB Cologne (EcoSocSci)
11
Other ZBW resources
8
OLC EcoSci
4
RePEc
3
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1
Basic duties of the modern sales department
Kelley, Eugene J.
;
Lazer, William
- In:
Readings in sales management
,
(pp. 234-239)
.
1970
Persistent link: https://www.econbiz.de/10002231073
Saved in:
2
Basic duties of the modern sales department
Kelley, Eugene J.
;
Lazer, William
- In:
Sales strategy : cases and readings
,
(pp. 56-61)
.
1969
Persistent link: https://www.econbiz.de/10002231083
Saved in:
3
Managerial marketing : perspectives and viewpoints ; a source book
Kelley, Eugene J.
;
Lazer, William
-
1967
-
3. ed
Persistent link: https://www.econbiz.de/10002231131
Saved in:
4
Social marketing : perspectives and viewpoints
Lazer, William
;
Kelley, Eugene J.
-
1973
Persistent link: https://www.econbiz.de/10002352572
Saved in:
5
Interdisciplinary horizons in marketing
Lazer, William
;
Kelley, Eugene J.
- In:
Journal of marketing
25
(
1960
)
2
,
pp. 24-30
Persistent link: https://www.econbiz.de/10002352739
Saved in:
6
Interdisciplinary horizons in marketing
Lazer, William
;
Kelley, Eugene J.
- In:
Readings in marketing
,
(pp. 115-123)
.
1963
Persistent link: https://www.econbiz.de/10002352752
Saved in:
7
Interdisciplinary contributions to marketing management
Lazer, William
;
Kelley, Eugene J.
-
1959
Persistent link: https://www.econbiz.de/10002352800
Saved in:
8
Managerial Marketing : Perspectives and Viewpoints
Kelley, Eugene J.
;
Lazer, William
-
1958
Persistent link: https://www.econbiz.de/10001503752
Saved in:
9
Marketing planning and competitive strategy
Kelley, Eugene J.
-
1972
Persistent link: https://www.econbiz.de/10000050222
Saved in:
10
Ethics and science in marketing
Kelley, Eugene J.
- In:
Science in marketing
,
(pp. 465-483)
.
1965
Persistent link: https://www.econbiz.de/10003599706
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