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Löffler, Michael; Decker, Reinhold - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 64 (2012) 7, pp. 722-746

Persistent link: https://www.econbiz.de/10009664709

Löffler, Michael; Decker, Reinhold - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 716-732

Persistent link: https://www.econbiz.de/10009558868

Löffler, Michael; Decker, Reinhold - In: Quantitative marketing and marketing management : …, (pp. 401-422). 2012

Persistent link: https://www.econbiz.de/10009621746

Decker, Reinhold; Dagasan, Abdullah - In: International journal of business performance management 12 (2010) 2, pp. 165-181

Persistent link: https://www.econbiz.de/10008906335

Tuma, Michael N.; Decker, Reinhold; Scholz, Sören W. - In: International journal of market research : JMRS ; the … 53 (2011) 3, pp. 391-414

Persistent link: https://www.econbiz.de/10009160888

Decker, Reinhold; Kleidat, Carl Peter; Bötel, Tanja - In: Aging society and its implications for services …, (pp. 127-141). 2011

Persistent link: https://www.econbiz.de/10008990580

Meißner, Martin; Decker, Reinhold; Adam, Nadine - In: Journal of business economics : JBE 81 (2011) 4, pp. 423-446

Persistent link: https://www.econbiz.de/10008991395

Meißner, Martin; Heinzle, Stefanie Lena; Decker, Reinhold - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 223-231

Persistent link: https://www.econbiz.de/10009766218

Schindler, Diana; Decker, Reinhold - In: Australasian marketing journal 21 (2013) 4, pp. 221-227

Persistent link: https://www.econbiz.de/10010242965

Decker, Reinhold; Kroll, Frank; Meißner, Martin; … - 2015

Persistent link: https://www.econbiz.de/10010215425

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