rank order of a dependent variable. Says that three variables of marketing problems suggest that conjoint measurement could … be particularly useful: first, marketing is frequently concerned with ordinal, or ranking, responses; second, marketing … involves multi‐attribute stimuli; finally, marketing decisions involved interdependent variables. Explains that conjoint …

behaviour and the influence the White man brought to bear following contact between the two races. Views the marketing mix and … aggressive marketing to the African segment of South Africa may achieve large volume sales lowering costs — even prices may be …

Channels of distribution are basic to the marketing strategies of firms, and have been shown to be a key element in the … marketing mix. The author here undertakes a comprehensive review of channels literature, primarily to identify and assess the …

Reports on a survey carried out in the USA into the opinions of leading marketing managers and consumer advocates with …

results of the questionnaire and discusses them in depth. Concludes externally controlled marketing courses might well be … pressurised to accommodate a broader conception of marketing.  …

marketing situation is particularly one of aggregation – the marketing manager is continually facing the problem of aggregating … is to investigate further this aspect in the area of decision aids to marketing.  …

Undertakes a pilot study, the results of which are reported here, into the degree to which marketing techniques are … focused attention on both marketing tools and major aspects of marketing philosophy. Finds evidence of marketing thinking … evidence so far at least of marketing thinking being applied under one or more of the topic areas included in the questionnaire.  …

Presents, in this study, how a marketing standpoint is adopted to assess and solve the problems of a non‐profit making … formulation of some practical suggestions as to how problems may be overcome. Shows marketing to be an adaptable tool, essentially …