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Die Hochschulmarke : ein Konzept für deutsche Universitäten
Gerhard, Julia - 2004 - 1. Aufl.
Mitarbeiter, Marketing- und Kommunikationsabteilungen und Zulassungsbüros. Medien- und PR-Agenturen finden wertvolle Hinweise auf …
Persistent link: https://www.econbiz.de/10002259691
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Markets and market boundaries : a social practice approach
Gosling, Martyn; Richard, James; Seo, Yuri - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 408-426
Persistent link: https://www.econbiz.de/10011627175
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Paradox of nudge theory : a novel out of the box solution
Bhattacharjee, Sandeep - In: Manthan : journal of commerce and management 6 (2019) 2, pp. 25-36
Persistent link: https://www.econbiz.de/10012213149
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Marketing for non-profit organizations
Rados, David L. - 1981
Persistent link: https://www.econbiz.de/10004672741
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Marketing research : text and cases
Wrenn, Bruce - 2002
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research … the proper research design and on to advice on successfully presenting results. Marketing research provides clear …
Persistent link: https://www.econbiz.de/10011479544
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Cases in advertising management
Kelley, Larry D.; Jugenheimer, Donald W. - 2009
Persistent link: https://www.econbiz.de/10003752229
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Going to market : distribution systems for industrial products
Corey, Edwin Raymond; Cespedes, Frank V.; Rangan, V. Kasturi - 1989 - 2. [Dr.]
Persistent link: https://www.econbiz.de/10004075014
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The new marketing
Brookes, Richard - 1988
Persistent link: https://www.econbiz.de/10009586818
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Accounting in and for US governments and non-profit organizations : a review of research and a call to further inquiry
Samuel, Sajay; Covaleski, Mark A.; Dirsmith, Mark W. - 2009
Persistent link: https://www.econbiz.de/10003787618
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Strategic public management : best practices from government and nonprofit organizations
Balanoff, Howard R. (ed.); Master, Warren (contributor) - 2010
Persistent link: https://www.econbiz.de/10008701771