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Practical segmentation : a fun...
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Smith, Scott M.
41
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9
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6
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6
Allred, Chad R.
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4
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3
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3
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3
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3
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3
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2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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1
Market segmentation for fund raisers
Smith, Scott M.
;
Beik, Leland L.
- In:
Journal of the Academy of Marketing Science
10
(
1982
)
3
,
pp. 208-216
Persistent link: https://www.econbiz.de/10002820552
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2
Responsible marketing in an expanded marketing concept
Beik, Leland L.
;
French, Warren A.
- In:
Views of marketing : a reader
,
(pp. 289-299)
.
1979
Persistent link: https://www.econbiz.de/10001894003
Saved in:
3
Value theory in marketing : an interdisciplinary view
French, Warren A.
;
Beik, Leland L.
- In:
Rivista internazionale di scienze economiche e …
23
(
1976
)
12
,
pp. 1090-1101
Persistent link: https://www.econbiz.de/10002164764
Saved in:
4
Shoppers' movements outside their local retail-area
Herrmann, Robert O.
;
Beik, Leland L.
- In:
Journal of marketing
32
(
1968
)
4
,
pp. 45-51
Persistent link: https://www.econbiz.de/10002765537
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5
Marketing research and analysis
Brown, Lyndon O.
;
Beik, Leland L.
-
1969
-
4. ed
Persistent link: https://www.econbiz.de/10001829951
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6
Models and information : a synthesis
Beik, Leland L.
;
Redington, John T.
- In:
Rivista internazionale di scienze economiche e …
23
(
1976
)
5
,
pp. 447-461
Persistent link: https://www.econbiz.de/10001893951
Saved in:
7
Profitability analysis by market segments
Beik, Leland L.
;
Buzby, Stephen L.
- In:
Journal of marketing
37
(
1973
)
3
,
pp. 48-53
Persistent link: https://www.econbiz.de/10001893958
Saved in:
8
Profitability analysis by market segments
Beik, Leland L.
;
Buzby, Stephen L.
- In:
Readings in basic marketing
,
(pp. 337-346)
.
1978
Persistent link: https://www.econbiz.de/10001893970
Saved in:
9
Profitability analysis by market segments
Beik, Leland L.
;
Buzby, Stephen L.
- In:
Marketing management and strategy : a reader
,
(pp. 378-385)
.
1980
Persistent link: https://www.econbiz.de/10001893991
Saved in:
10
Marketing research and analysis
BROWN, LYNDON O.
;
BEIK, LELAND L.
-
1969
-
4. ed.
Persistent link: https://www.econbiz.de/10004014106
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