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Child and family friendliness versus aging society : contradictory demands on city marketing in Germany?
Decker, Reinhold; Kleidat, Carl Peter; Bötel, Tanja - In: Aging society and its implications for services …, (pp. 127-141). 2011
Persistent link: https://www.econbiz.de/10008990580
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Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA)
Meißner, Martin; Decker, Reinhold; Adam, Nadine - In: Journal of business economics : JBE 81 (2011) 4, pp. 423-446
Persistent link: https://www.econbiz.de/10008991395
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How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael; Decker, Reinhold - In: Journal of customer behaviour 10 (2011) 3, pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
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A survey of the challenges and pitfalls of cluster analysis application in market segmentation
Tuma, Michael N.; Decker, Reinhold; Scholz, Sören W. - In: International journal of market research : JMRS ; the … 53 (2011) 3, pp. 391-414
Persistent link: https://www.econbiz.de/10009160888
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Realising opportunities in the premium automotive market via context-oriented new product positioning
Löffler, Michael; Decker, Reinhold - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 716-732
Persistent link: https://www.econbiz.de/10009558868
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The benefits of computer-based brand concept mapping
Meißner, Martin; Kottemann, Pascal; Decker, Reinhold; … - In: Schmalenbach business review : sbr 67 (2015) 4, pp. 430-453
Persistent link: https://www.econbiz.de/10011374490
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Not worth the extra cost? : diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels
Meißner, Martin; Heinzle, Stefanie Lena; Decker, Reinhold - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 223-231
Persistent link: https://www.econbiz.de/10009766218
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Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums
Löffler, Michael; Decker, Reinhold - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 64 (2012) 7, pp. 722-746
Persistent link: https://www.econbiz.de/10009664709
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Service satisfaction with premium durables : a cross-cultural investigation
Löffler, Michael; Decker, Reinhold - In: Quantitative marketing and marketing management : …, (pp. 401-422). 2012
Persistent link: https://www.econbiz.de/10009621746
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Some remarks on the internal consistency of online consumer reviews
Schindler, Diana; Decker, Reinhold - In: Australasian marketing journal 21 (2013) 4, pp. 221-227
Persistent link: https://www.econbiz.de/10010242965