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Fallstudien zur strategischen Markenführung
Köhler, Richard (contributor) - 1998
Persistent link: https://www.econbiz.de/10004560905
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Brand communities und Kundenbindung : eine kausalanalytische Studie am Beispiel eines Sportvereins
Huber, Frank (contributor) - 2006
Persistent link: https://www.econbiz.de/10004263037
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Customer service : extraordinary results at Southwest Airlines, Charles Schwab, Lands' End, American Express, Staples, and USAA
Wiersema, Fred (contributor) - 1998
Persistent link: https://www.econbiz.de/10004277411
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Marketing by design : design-driven merchandising
Holland, D. K.; Harris, Sherwin - 1997
Persistent link: https://www.econbiz.de/10004346582
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Best practices : building your business with customer-focused solutions
Hiebeler, Robert; Kelly, Thomas B.; Ketteman, Charles - 1998
Persistent link: https://www.econbiz.de/10004355779
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Marketing research that pays off : case histories of marketing research leading to success in the marketplace
Percy, Larry (contributor) - 1997
Persistent link: https://www.econbiz.de/10004359714
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Cases in consumer behaviour
Antonides, Gerrit - 1999
Persistent link: https://www.econbiz.de/10004598240
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Digital rush : nine Internet start-ups in the race for dot-com riches
Aspatore, Jonathan Reed - 2001
Persistent link: https://www.econbiz.de/10004605365
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International and global marketing : concepts and cases
Meloan, Taylor W. (contributor) - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004367451