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A framework for marketing management
Kotler, Philip - 2003 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004713992
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Enterprise marketing management : the new science of marketing
Sutton, Dave; Klein, Tom - 2003
Persistent link: https://www.econbiz.de/10004717289
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New economy expression : redefining marketing in the multichannel age
Mercer, David - 2001
Persistent link: https://www.econbiz.de/10004719214
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Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004724414
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Dynamics of marketing in African nations
Nwankwo, Sonny (contributor) - 2002
Persistent link: https://www.econbiz.de/10004725163
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Doing research projects in marketing, management and consumer research
Hackley, Christopher E. - 2003
Persistent link: https://www.econbiz.de/10004726327
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Great answers to tough marketing questions
Smith, Paul R. - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10004726526
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2003
Persistent link: https://www.econbiz.de/10004755180