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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10004453229
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10013481875
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2007 - 8. ed., international ed. 2008
Persistent link: https://www.econbiz.de/10004881226
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A preface to marketing management
Peter, Jerome Paul - 1991 - 5th ed
Persistent link: https://www.econbiz.de/10013481730
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Consumer decision-making : a comparative analysis of three behavioral models
Peter, Jerome Paul - 1974
Persistent link: https://www.econbiz.de/10004849274
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Theories of information encoding and storage : implications for consumer research
Olson, Jerry C. - 1977
Persistent link: https://www.econbiz.de/10000786538
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Price as an informational cue : effects on product evaluations
Olson, Jerry C. - In: Consumer and industrial buying behavior, (pp. 267-286). 1977
Persistent link: https://www.econbiz.de/10002586655
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Cue Properties of price : literature review and theoretical considerations
Olson, Jerry C. - 1974
Persistent link: https://www.econbiz.de/10004648811
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Theoretical Foundations of means-end chains
Olson, Jerry C. - 1988
Persistent link: https://www.econbiz.de/10004649270
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Price as an informational cue
Olson, Jerry C. - 1976
Persistent link: https://www.econbiz.de/10004790148